Web Deck

Human experience is the system.

Oliver Sear Human-centred design · Experience Haus
Anushka Patchava MD, MBA Physician · Healthcare strategy
Private Investor Preview · 2026

Human Experience Intelligence Platform

From fragmented signals to confident, governed action

proHX is the intelligence engine between your data and your decisions — connecting patient, workforce, and operational signals into the clarity healthcare leaders need.

Patient signals
Workforce signals
Operational data
Public feedback
Survey streams
EHR events

THE MANIFEST

Patient experience and workforce wellbeing are not separate concerns.

They are two sides of the same human system.

Each shapes the other. Each fails when the other fails.

Experience is connected. proHX makes the connection visible.

THE MANIFEST

Patient experience, workforce experience, operational impact, on one timeline.

Combine human experience across patient and workforce. Layer operational data. See the pattern that no single signal could surface.

Patient experience
Workforce experience
Operational data
Pre-visit Check-in Triage Waiting Consult Diagnostics Treatment Discharge Follow-up
Discharge friction pattern · 87% confidence
Wait sentiment building · 72% confidence
Patient experience tells you where.
Workforce experience tells you why.
Operational data tells you what it costs.

This is the essence of proHX. Everything else is how.

The Problem

Healthcare has more data than ever. Confidence in decisions is declining.

67%

of improvement time is spent gathering data, not acting on it.

Emes et al., 2019
Gathering data
Acting on it
4-6 weeks
typical lag from signal to governance response
12-20%
patient survey response rate (NHS England, 2023)
1 in 3
operational decisions made without workforce experience data
The Opportunity

A market the size of the gap. And a window before it closes.

$59.58B

global healthcare experience management market by 2030.

360iResearch · 13.52% CAGR
$6.75B
Press Ganey acquisition validates the category
58-65M
annual inpatient discharges across Europe
120M+
emergency department visits annually in Europe
15-18K
hospitals across Europe
Sources: Eurostat · WHO European Health Information Gateway · OECD
The hypothesis
The problem

Fragmented signals. Declining confidence. Experience treated as a soft metric.

The intent

Boards demand evidence. Regulators demand action. Markets reward both.

Our hypothesis

If we connect patient data with workforce data, and layer operational data over both, the business case for experience-led change becomes visible.

This is what proHX is built to prove.

Meet the founders

Built by people who've seen this problem from both sides.

Oliver Sear

Oliver Sear

Founder

Ten years building the case for experience as a system-level driver, from IBM and PwC boardrooms into healthcare.

Why proHX
  • Visited 20 clinics across Dubai. Found the same gap in every one: leaders who could feel what was going wrong but had no way to bring it to a decision.
  • Surveys and dashboards exist. They just need to be smarter: personalised, contextual, asked in the right moment. The gap is between signal and decision.
  • A decade translating experience into boardroom evidence, now applied where the stakes are highest.
Anushka Patchava

Anushka Patchava MD, MBA

Co-Founder

Physician and healthcare executive working across clinical care, insurance, pharma, and health tech. Advisor to the UN and WEF.

Why proHX
  • Saw the same structural problem from every angle: as a clinician, as an executive, as a policy advisor.
  • Healthcare doesn't lack information. It lacks the means to translate intelligence into action.
  • Operational intelligence will define resilience, performance, and outcomes this decade. proHX is built for that.
proHX Core

The intelligence engine, in four phases.

Three products feed signal into one connected system. Four phases turn signal into governed decisions. The loop never closes.

Discharge prompt · just now
How was your discharge?
Clear
OK
Unclear
Tell us more
Patient Engagement
Capture in the flow of care
Anonymous · safe channel
What's getting in the way?
Handover pressure on nights...
Send anonymously
Workforce Reach
Anonymous, proactive, safe
CX Copilot · Brief Assembly LIVE
Patient mentions: 23 · Workforce flags: 4
Restructure discharge protocol
Targeted clinician comms training
Patient-facing discharge summary
Awaiting signature · Sarah Mahmoud
CX Copilot
Synthesise, brief, route, track
01
Listen
Every signal the human system generates
Continuous · in the flow of care
02
Learn
Patterns surface where signals converge
Journeys · investigations · prioritisation
03
Act
Briefs signed by named owners
Evidence-cited · authority-routed
04
Loop
Signal decay tracked to closure
Continuous evidence · pattern history
Decisions Out
Governed Evidenced Owned Tracked
Continuous

Continuous evidence. Human moments traced from signal to signed decision.

proHX Core · Listen

Every signal the human system generates. Continuously.

proHX captures patient, workforce, and operational signals across the systems you already run. Read-only. Event-driven. No workflow disruption.

Signal ingestion
Read-only API connections to EHR, HRIS, surveys, BI tools, public reviews. FHIR R4 and HL7 v2 supported. No write access. No system replacement.
Proactive reach
Patient Engagement and Workforce Reach trigger contextually, in the flow of care, with anonymous frontline fallback. The right question, the right moment.
Synthesis at source
Common signal schema. Time alignment across sources. Text embedding, clustering, sentiment. Unstructured feedback becomes usable signal.
Continuous, not periodic
Signal flows in continuously, not once a quarter. The platform listens between governance cycles, not just inside them.
S
"The signals were always there. proHX just put them in the same room."
Sarah Mahmoud · Head of Patient Experience · Madinat Health
Signal layer · live Live
Patient Engagement2,847 signals
"Discharge was rushed — felt unclear"
Ward 4B · 4/5 · "thank you to Dr Patel"
Workforce Reach891 responses
Anonymous · "handover pressure on nights"
Pharmacy · counselling rushed
Existing systems47,214 records
EHR · 12 discharges last hour
HRIS · roster gap Ward 7 Tue
Unified schema · normalising continuously
proHX Core · Learn

Patterns surface where signals converge.

Journeys are inferred automatically. Convergence flagged. Confidence rises with evidence. Patterns are named, not assumed.

Journeys and segments
Patient and workforce journeys reconstructed from real signal data. No workshops. No manual mapping. Segments inferred by risk, timing, and context.
Cross-signal correlation
Patient friction and workforce pressure plotted on the same timeline. Where they converge, the platform names a pattern, not an incident.
Investigations, not assumptions
Below confidence threshold, the Core opens an Investigation. Targeted Workforce Reach prompts, context-aware patient questions. The system asks for the evidence it needs.
Prioritisation logic
Impact × risk × repeatability × readiness. Output: a ranked priority queue of system-level patterns, not raw alerts.
J
"Before, I'd find out about pressure when staff resigned. Now it sits at the top of my queue, named and evidenced."
James Park · Director of Operations · Madinat Health
Priority queue · system patterns Ranked by impact × risk
HIGH Discharge communication friction · Ward 4B
23 patient mentions 4 workforce flags readmission +1.8pp
87% confidence · rising from 76%
MEDIUM Wait sentiment · Outpatient Clinic A
Wait sentiment declining Short-staffed Tue–Thu
72% confidence
INVESTIGATING Pharmacy counselling consistency
Workforce signal × 4 Evidence gathering
58% confidence
proHX Core · Act

From pattern to signed brief, in the same session.

Confirmed patterns become governance-ready briefs. Scoped to the right authority tier. Routed to a named owner. Auditable from signal to decision.

Eight-domain Experience Framework
Patterns interpreted through the Beryl Institute framework. Findings point to ownership, not just problems. Which system domains are misaligned, and who governs them?
Briefs assembled by CX Copilot
Evidence cited, options scored, trade-offs explained. A governance instrument, not a chatbot. The brief drafts in seconds, the decision stays with the human.
Scoped to authority tier
Each brief sized to the decision-maker who owns it. Ward, operational, strategic, executive. Nothing escalates without provenance.
Signed, not assigned
Decisions are signed by a named owner. Audit trail intact from signal to brief to sign-off. Compliance becomes a property of the system, not an event.
S
"I sign the brief in the same session I see the pattern. The decision and the evidence don't drift apart any more."
Sarah Mahmoud · Head of Patient Experience · Madinat Health
CX Copilot · Strategic tier Brief v1 · Ready to sign
Evidence cited
Patient · free-text mentions23
Workforce · anonymous flags4
Ops · readmission rate+1.8%
Options · scoped to Head of PX
Restructure discharge protocol
Process · med · 6w
Targeted clinician comms training
People · low · 3w
Patient-facing discharge summary
Tech · high · 12w
Owner
SM
Sarah Mahmoud
Head of Patient Experience
Awaiting signature Sarah Mahmoud
"I've recommended the People option, lowest effort, fastest to impact, well-fit to your authority."
proHX Core · Loop

Every decision becomes a project the system watches.

Once a brief is signed, proHX tracks the signal that formed the pattern. Intervention working, or it isn't. The loop is not optional. It is the product.

Projects, not tickets
Every signed brief opens a Project. The system listens for signal decay against the original pattern. Status is visible end-to-end.
Signal improvement, measured
The same signals that surfaced the pattern are watched for movement. Intervention working: signals decay. Intervention failing: the Core routes back to investigation.
Continuous evidence base
Each closed loop adds to the evidence base. Pattern history. What worked. What didn't. The platform learns from its own decisions, auditably.
Governance, on demand
JCI, CQC, board cycles. Evidence packs assembled in hours, not weeks. Compliance ceases to be an event. It becomes an output of running the platform.
P
"Complaints used to be paperwork. Now they're input to a systemic fix. The loop closes."
Priya Sharma · Inpatient Service Manager · Madinat Health
Project · Discharge friction · Ward 4B Week 4 of 6 · Intervention working
W1 W4
Patient sentiment +18 pts Workforce flags baseline Readmission −1.4pp
Loop closing · Pattern history updated
Watching
47 active signal streams · 3 forming patterns
Patient Experience

Every patient has a journey. We help you see it, and hear it.

proHX reconstructs each patient's visit from signals your systems already hold, then opens a simple, personal channel for feedback at any point along the way. No generic surveys. No guesswork. Just the right question, at the right moment.

Reconstructed from your data
proHX rebuilds each patient's visit from signals your systems already hold. No new infrastructure, no manual mapping.
Asked at the right moment
Feedback prompts fire at meaningful touchpoints inside the journey, not weeks after. The question knows where the patient is and what just happened.
Context-aware questions
If the EHR shows a 54-minute wait, the question isn't generic. It's specific to that wait. No survey fatigue, no boilerplate.
Feeds directly into the platform
Every response is enriched, journey-anchored, and surfaced in the intelligence layer alongside workforce and operational signals.
11:02 ●●●
Your visit · City General
Today · 8 touchpoints
📱
Pre-visit
Appointment
✓
📋
Check-in
Reception · 09:14
✓
👩‍⚕️
Triage
Nursing · 09:31
✓
⏳
Waiting
54 min · Waiting area
✓
🔬
Diagnostics
Pathology · 10:41
✓
🩺
Consultation
Dr. Ahmed · 11:02
How was your consultation experience?
★ ★ ★ ★ ★
👏 Send a shoutout
💊
Pharmacy
Pharmacy · 11:48
🏠
Discharge
Discharge · 12:15
📝
Review your whole visit 2-min survey · all 8 touchpoints
›
Workforce Reach

Your staff already have the answers. We help them share.

proHX detects pressure signals from operational and clinical data, then opens a safe, anonymous channel for frontline staff to respond, in 30 seconds, on their own device.

⚡
Signal-triggered outreach
Reach-outs aren't scheduled — they fire when the platform detects elevated risk: readmission clusters, staffing pressure, complaint spikes.
🔒
Genuinely anonymous
No names, no device IDs, no shift-linking. Responses are federated and anonymised at source before they reach any analyst view.
💬
30-second interactions
Designed for clinical environments. Staff respond between tasks — one rating, one sentence, done. No login, no survey fatigue.
📊
Feeds directly into the platform
Every response is enriched, correlated, and surfaced in the intelligence layer — connecting frontline voice to operational and patient signals.
9:41 ●●●
proHX Reach Anonymous
⚡ Signal detected · Ward 7
Hi — we've noticed some pressure on Ward 7 this week. How are you feeling about your current workload?
😊
😐
😟
🔴
It's been a tough few shifts — short-staffed and the bay handovers are taking too long.
Received and logged — thank you. Your response is completely anonymous and will help improve resourcing decisions this week.
🏅 Contribution recognised — 3 colleagues also flagged handover pressure this week. Your voice shaped this week's action brief.
🔒 Your identity has never been visible to anyone — not your manager, not your team.
Architecture

Built for messy estates. Designed for trust.

proHX is read-only, residency-aware, and built to the standards health systems already operate against. No infrastructure overhead, no clinical workflow disruption.

Integration

Read-only by design

API or file transfer. FHIR R4 and HL7 v2 supported. No write access. No system replacement.

Residency

Data stays where it should

Sovereign cloud supported. Tenant-scoped boundaries. Specified contractually before integration.

Privacy

Population intelligence, not surveillance

GDPR, HIPAA, and local frameworks supported by design. DPIA templates ready for NHS, Gulf, and US contexts.

Security

High-trust environment defaults

Encrypted in transit and at rest. SSO and MFA standard. ISO 27001 and SOC 2 on the security roadmap.

AI Governance

AI that supports judgment, not replaces it

Processed intelligence only. Evidence-cited outputs. No customer data used for model training.

Onboarding

From signed to surfacing in 8 weeks

Cloud-native deployment on AWS or Azure. No new infrastructure. No clinical workflow changes.

Full security questionnaires, DPIA templates, and IG documentation available on request.

Where we are

Built in the open. Shipped in milestones.

proHX is being developed against three named milestones: POC, MVP, Growth. Each is scoped, evidence-led, and tied to a real path to enterprise deployment.

POC In flight

Building the foundations

60% complete

What's underway right now.

  • Engaging our network to gather real-world data, informing the synthetic hospital
  • Synthetic hospital (Madinat Health) operational
  • Milestone one of the intelligence layer in active development
  • Front-end key workflows in testing
  • Eight-domain Experience Framework integrated
MVP Next

From pilot to production

Implemented in a controlled environment

What unlocks once POC lands.

  • Implementation partner selected (routes to top 3 in progress)
  • First enterprise pilot in a controlled environment
  • Team build
  • FHIR R4 and HL7 v2 EHR validation
  • ISO 27001 and SOC 2 certification in progress
GROWTH Then

Category leadership

What proHX becomes at scale.

  • Multi-tenant NHS, Gulf, and US expansion
  • Cross-tenant intelligence
  • proHX Lab
  • Category leadership

Updated continuously. Milestone progress visible to investors and partners on request.

Why EWOR. Why now.

This is the work, not the pitch.

EWOR backs founders who learn fast and ship. Here's the shape of ours.

01

The team is the differentiator

  • Physician plus designer, eight years working in the same problem space.
  • Anushka has lived this inside health systems. Oliver has designed for them.
  • No translation layer between clinical insight and product decisions.
02

Built inside healthcare, not at it

  • We work inside provider organisations, not adjacent to them. Active relationships across PwC Middle East, NHS networks, and Gulf health systems.
  • That access lets us validate signal, pressure-test patterns, and pull in clinical SMEs at the point of decision.
  • The product is being shaped by people who currently run the wards, departments, and governance forums it serves.
03

The next 90 days, if you back us

  • Validate the wedge with three to five provider partners across UAE, UK, and US.
  • Close POC, open MVP gates with a named pilot environment.
  • Pressure-test the governance brief workflow against real board cycles.
  • Sharpen the founder story against three live operator voices.

Our mission is to make the human experience of healthcare visible, governable, and improvable. EWOR helps us reach it faster, with the people who've built before us.

Healthcare doesn't change because the technology is good.

It changes because the people behind it refuse to let it stay the same.

  • Patient experience held to the same standard as clinical outcomes.
  • Workforce wellbeing treated as system signal, not HR concern.
  • Every decision traceable to the human moment that surfaced it.

proHX is how we make that real.

Oliver Sear
Founder · Experience Haus
Anushka Patchava MD, MBA
Co-Founder · Physician